Graphic

Brand, product and business model

Project
Refabriq
Discipline
Brand / circular materials / product
Year
2025
A pressed board of secondary textile, folded into soft ridges.
01Photograph
Core Line Plain acoustic panels on an office wall.
02PhotographCore Line — Plain
Breakdown of the Refabriq name — the re prefix, fabric and factory, c swapped for q.
03Artefact
Refabriq mark construction on its grid, with the four arrows and cycle stages labelled.
04Artefact
The Refabriq contact page with its construction grid revealed.
05Artefact
Colour palette — black and white, Ash Clay, Verdant Dust, Burnt Linen, Chalk White.
06Artefact

Refabriq began from a simple but restless feeling: new things appear around us constantly while the old ones disappear long before they have actually lost their value. Clothes and fabrics that served someone only yesterday now end without a name, without a story and without another chance. Not because they have nothing left to offer. We have simply grown used to seeing them as an ending. That is where Refabriq starts.

We did not want to make another brand that only talks about sustainability. We wanted to design a system in which responsibility is a natural part of every decision — from the material through the product to the way we speak about it. A system that does not add ecology at the end of the process as a nice story for the packaging, but builds on it from the very start.

The name follows the same thinking. The prefix re means return, renewal and a new life. Fabriq points to fabric, to manufacture and to craft. Together they make a name that is not only a label on a product but a reminder of a principle: the value of things is not only to be found in what is new. Often it has been in front of us all along — we only need to recognise it again.

We do not see the logo as a mere sign but as a diagram of a cycle: material, transformation, product and return. Its parts follow one another exactly as the whole principle of the brand does.

The Refabriq identity is therefore built on nothing showy. It is calm, clean and easy to follow. Its job is to make room for the material, for the process, and for the people who meet them.

Nothing here is meant to be surplus. Every element has its reason, exactly as every fibre in the new material does.

We were curious what happens when textile waste is looked at differently. Not as a problem that has to be taken somewhere, but as a resource. As a material with its own structure, history and properties that can be given new meaning. Looking for an answer, we found its natural potential for working with sound. Sorted, shredded and processed textile becomes the material for acoustic panels — a functional part of an interior that helps make a space calmer and more pleasant.

What once belonged in a wardrobe can become part of an office, a studio, a restaurant or a home. Where there was noise, there is quiet. Where a thing had reached the end of its road, a new beginning starts.

But Refabriq is not only about transforming a material. It is about transforming a way of looking. About the willingness to stop and reconsider what we hold to be valuable. We believe good design does not have to be made in spite of responsibility. On the contrary — responsibility is what can give it greater depth. A material with a life behind it is not lesser. It is singular. It carries the trace of its past and, at the same time, the possibility of becoming part of something else.

We do not want to pretend that a product on its own solves the problem of textile waste. We know change does not come from one gesture or one brand. It can, however, begin with a concrete decision: use what already exists, design things to last, and show openly where they come from and where they can go next.

This is why Refabriq does not only make acoustic panels. It makes room for a different relationship to material. For interiors that are not only visually clean but also more conscious. For design that does not take resources for granted. And for a future in which waste need not mean an ending. It can mean the beginning of something with a shape, a function and a purpose.

Core Line product sheets — Plain, Ridge, Pixel and Wave in one typographic system.
07ArtefactCore Line — Plain, Ridge, Pixel, Wave
Core Line Wave product sheet with dimensions, fixing and impact data.
08Artefact
Core Line Ridge acoustic panels on a wall in a living space.
09PhotographCore Line — Ridge
The mark blind-embossed on uncoated board with four words at the corners.
10Photograph
Five campaign visuals — Revalue what matters, Respect the material, Redefine waste, Rebuild the story, 100% Recycled textile.
11PhotographCampaign
Campaign visual — one kilo of recycled textile saves up to 3.6 kg of CO2.
12Photograph
A safety helmet carrying the Refabriq symbol.
13PhotographSafety helmet
A shipping container with the Refabriq symbol in white on its black side.
14PhotographThe mark in service